Wagoneer
Reintroducing a classic.
Wagoneer + Vogue
For 2021, Jeep decided to re-introduce one of their most iconic vehicles, the Grand Wagoneer. Launching this icon to a new generation, we wanted to position the vehicle as a true American premium vehicle. So we partnered with another iconic brand to show what American luxury is. It’s the attention to detail, getting inspiration from your surroundings, and remembering the past that makes the Wagoneer a new instant classic.
Videos Optimized for Social
We created short videos that were made to perform on paid social. We targeted our customer base that was lower in the funnel and produced a series of videos that felt elevated and gave a sense of calm when browsing your social feed.
A Premium Digital Ad Experience
To promote the Wagoneer on digital media, one can’t simply put up an image of the vehicle and call it a day. So…we created a premium ad experience for THE premium vehicle. Throughout the media buy, we were able to create unique interactive ads that engaged consumers and peaked interest in the vastness of vehicle features the Wagoneer has.