Dunkin’ Donuts:
Gronk & Big Papi’s
Beach House

A summer anthem campaign with New England’s dynamic duo

After the success of all their summer hit singles, Gronk & Big Papi decided to rent out a beach house, invite all their friends, fill it with Dunkin’ Iced Coffee, and of course — sing about it. We wanted to continue the success of the previous Summer Chill campaign and give fans a deeper look into the lives of this dynamic duo.

The campaign included social, broadcast, and even transforming Fenway Park into a beach house party (including a live concert from the duo themselves). At the end, it gave us a total of 165 million media impressions and great fan responses.

Who wouldn’t want to dance to that?!