_ito

Creating the recipe for a food truck.

In spanish “-ito” is a diminutive suffix that Latinos use for every little thing. _ito is a food truck concept that serves up small plate street food.

I wanted to bring in a latin flavor to the brand, so I brought in tropical patterns along with a bright color palette. The underscore serves as a “fill-in-the-blank” to be paired with any food or drink.